RK Guns Price Match Policy
At Rural King our commitment is that you’ll find competitive prices every single day. Please review the criteria below to determine if your product is eligible for Rural King’s Price Match Guarantee.
Acceptable Criteria
In order to qualify, the item must meet the criteria below:
- The item must be the identical brand, size, weight, quantity, UPC, and model number.
- The price and item must appear in a competitor’s advertising and website.
- The item must be in-stock and available in real time.
- RK Guns will only price match verifiable, online prices for the following competitors:
- Academy Sports
- Atwoods
- Bass Pro
- Big 5
- Cabela’s
- Dunham’s
- Fleet Farm
- Scheels
- Sportsman’s Warehouse
- Turner’s Outdoors
- Rural King will also match its own promotional pricing for 30-days. If Rural King offers a promotion within thirty (30) calendar days of your verified purchase, simply email a copy of your receipt and the promotion to customerservice@ruralking.com. If the promotion is valid, an RK team member will reimburse you the difference in price!
Unacceptable Criteria
The following conditions are not eligible for Rural King’s Price Match Guarantee:
- Competitors’ pricing for professional services, including delivery or shipping costs.
- Custom products, meaning Special Order customized or configured products.
- Discontinued, used, refurbished, open-box, seasonal, closeout, or damaged merchandise.
- Discounts available to select groups of customers, such as military or Rural King Rewards loyalty members.
- Volume or wholesale discount pricing offered by competitors.
- Sales Tax.
- Advertising pricing errors or misprints.
- Credit terms and finance offers.
- No rain checks will be issued for items out of stock at Rural King or rkguns.com to match a competitor's price.
RK Guns reserves the right to deny a price adjustment for any reason. Further, RK Guns’ Price Match Guarantee cannot be combined with any other offer, promotion, discount, or coupon. Additional exclusions may apply.